Ten marketplace KPIs that matter

The article on Medium discusses ten key performance indicators (KPIs) crucial for evaluating and optimizing the performance of online marketplaces. These KPIs include Gross Merchandise Volume (GMV), Take Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Retention Rate, Churn Rate, Net Promoter Score (NPS), Average Order Value (AOV), Time to Fill, and Seller Concentration. Each metric provides insights into different aspects of marketplace dynamics, from financial health and user engagement to operational efficiency and customer satisfaction, helping businesses fine-tune their strategies for growth and sustainability.