articlescale
EquipmentShare's S-1: What a B2B Marketplace IPO Looks Like
EquipmentShare's IPO filing shows how successful B2B marketplaces layer software, telematics, and services around core...
By Sonia Nagar
b2b
Added: Feb 26, 2026Type
Stage
Topic
Curated Content
100 resultsarticleall stages
Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth
How internet marketplaces create entirely new economic value by unlocking previously inaccessible supply and reducing...
By Bill Gurley
general
Added: Feb 26, 2026articlegrowth
The Importance of Compounding in Marketplaces
Why compounding effects matter more in marketplaces than other business models, and how to build systems that compound...
By Casey Winters
network effects
Added: Feb 26, 2026articleall stages
5 New Things We Learned About Marketplaces This Year
AI is reshaping marketplaces by collapsing onboarding time, enabling synthetic supply, and making reputation portable,...
By Sonia Nagar
strategy
Added: Feb 26, 2026articlegrowth
LLMs vs. Marketplaces
LLMs threaten some marketplace models, but marketplaces that become more managed, aggregate hard-to-find supply, and...
By Dan Hockenmaier
ai
Added: Feb 26, 2026articlegrowth
Agents-Powered B2B Marketplaces
How AI agents are transforming B2B marketplace operations, from automating procurement to enabling new agent-to-agent...
By Point Nine Capital
ai
Added: Feb 26, 2026articleall stages
SaaS Is Getting Crushed. Marketplaces Are Not.
Marketplace businesses are outperforming SaaS because network effects and transaction infrastructure are harder for AI...
By Sonia Nagar
strategy
Added: Feb 26, 2026articleearly
Supply Chain Marketplaces: Perfectly Timed for Tariffs and Turmoil
Rising tariffs and fragmenting supply chains create a narrow window for B2B marketplace founders to aggregate...
By Sonia Nagar
b2b
Added: Feb 26, 2026articlegrowth
Marketplace Memo #18: Agent-Led Marketplaces, SaaS Crash and More
Agent-led marketplaces where AI agents act as buyers, sellers, or workers represent the next evolutionary phase, with...
By Colin Gardiner
ai
Added: Feb 26, 2026articlescale
Effective M&A Strategies for Marketplace Growth
When and how marketplace businesses should use acquisitions as a growth lever, with frameworks for evaluating M&A...
By Casey Winters
growth
Added: Feb 26, 2026articleall stages
When Agents Attack: How AI Collapses and Rebuilds Marketplace Moats
The article looks at how AI agents reshape marketplace moats. AI agents take control of discovery and selection, and...
By Casey Winters
ai
Added: Nov 13, 2025articleearly
Beyond Take Rate: Frameworks for Marketplace Pricing + Growth
The article from SNAK Venture Partners explores pricing strategies for marketplace businesses beyond the traditional...
By Sonia Nagar
monetization
Added: Jul 1, 2025articlescale
How Airbnb Measures Listing Lifetime Value
The article on Medium by Airbnb Engineering discusses their approach to calculating the lifetime value (LTV) of a...
By Carlos Sanchez Martinez
metrics
Added: Jul 1, 2025articlescale
Marketplaces Are Getting Harder. Adapt or Die.
The article discusses the increasing challenges faced by marketplace startups in the current economic and competitive...
By Casey Winters
scaling
Added: Jul 1, 2025articleearly
Cheat sheet #1: Key Metrics to track for Marketplaces
The article provides an overview of crucial Key Performance Indicators (KPIs) that are essential for tracking the...
By Stephanie Chan
metrics
Added: Feb 16, 2021articleearly
Top 10 Marketplace Success Factors — MOC Scorecard
The article on Medium discusses the top ten success factors for marketplaces, as identified by Market One Capital. It...
By Marcin Kurek
scorecard
Added: Feb 4, 2021articleall stages
Internet Maturity & the Growing Importance of Network Effects
The article discusses the concept of internet maturity and the increasing significance of network effects in the...
By Sameer Singh
strategy
Added: Feb 4, 2021articleall stages
When is a Marketplace No Longer a Marketplace?
The article explores the evolution and transformation of marketplaces, questioning when they cease to function as...
By Sameer Singh
strategy
Added: Feb 4, 2021articleall stages
Pipelines, Platforms & The New Rules of Strategy
The article "Pipelines, Platforms, and the New Rules of Strategy" from Harvard Business Review discusses the shift from...
By Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary
strategy
Added: Feb 4, 2021articleearly
How to Disrupt Network Effects
The article "How to Disrupt Network Effects" on Medium discusses strategies for overcoming the competitive advantage...
By Sameer Singh
strategy
Added: Feb 4, 2021articleall stages
Roadmap: B2B Marketplaces
The article on Bessemer Venture Partners' Atlas discusses the rise and significance of B2B marketplaces, highlighting...
By Kent Bennett, Connor Watumull, Mike Droesch, Dhruv Jain
strategy
Added: Jul 15, 2020articleall stages
Mapping the European B2B Marketplace Landscape (The 2020 Edition)
The article on Medium by Point Nine News provides an overview of the European B2B marketplace landscape as of 2020. It...
By Julia Morrongiello
general
Added: Jul 15, 2020articleall stages
B2B Marketplaces Revisited
The article revisits the landscape of B2B marketplaces, highlighting their evolution and the factors driving their...
By Boris Wertz
b2b
Added: Jul 15, 2020articlegrowth
(What is a) Knowledge Network
Summary not available.
By Khalid Al Madani
network effects
Added: Jul 15, 2020articleall stages
Internet Maturity & the Growing Importance of Network Effects
The article discusses the concept of internet maturity and the increasing significance of network effects in the...
By Sameer Singh
network effects
Added: Jul 15, 2020articleall stages
Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces
Summary is not available for videos.
By Karl Taeuscher
general
Added: Jul 15, 2020articleall stages
Managed & Vertical Marketplaces: impacts on the shape of the Ecosystemic Organization
The article discusses how managed vertical marketplaces are reshaping ecosystemic organizations by creating more...
By Simone Cicero
strategy
Added: Jul 15, 2020articleall stages
Layering Network Effects: How to Multiply Unfair Advantages
The article "Layering Network Effects: How to Multiply Unfair Advantages" on Medium discusses the concept of network...
By Sameer Singh
network effects
Added: Jul 15, 2020articleall stages
Do You Really Want to Be an eBay?
The article explores the complexities and challenges of becoming an eBay-style platform, emphasizing that while the...
By Andrei Hagiu, Julian Wright
strategy
Added: Jul 15, 2020bookgrowth
The Business of Platforms
The book "Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power" delves into the...
By Michael A. Cusumano
business model
Added: Jun 23, 2020podcastall stages
Building a marketplace for a fragmented market with complex workflows (Freightos)
The article features an interview with Ruthie Amaru, who discusses her experiences and insights in building...
By Ruth Amaru
strategy
Added: Jun 23, 2020articleall stages
Money Out of Nowhere
The article "Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth" by Bill Gurley explores the...
By Bill Gurley
strategy
Added: Jun 23, 2020podcastall stages
Talk to your users before building anything (Florence)
In this episode of the Two-Sided podcast by Sharetribe, Charles Armitage, co-founder of Florence, emphasizes the...
By Charles Armitage
strategy
Added: Jun 23, 2020videoall stages
State of Marketplaces
Summary is not available for videos.
By Steve Sloane
strategy
Added: Jun 23, 2020articleall stages
The Oral History of Travel’s Greatest Acquisition: Booking.com
The article on Skift provides an oral history detailing the acquisition of Booking.com by Priceline, now known as...
By Dennis Schaal
strategy
Added: Jun 23, 2020articleearly
24 Ways B2B Marketplaces Win
The article from NFX outlines 24 strategies for building successful B2B marketplaces, emphasizing the importance of...
By James Currier
building
Added: Jun 23, 2020articleall stages
Respect for the Michelin Guide
The article discusses the enduring influence and prestige of the Michelin Guide in the culinary world, highlighting its...
By Josh Breinlinger
trust
Added: Jun 23, 2020podcastall stages
Optimize for quality and productivity in your marketplace
The podcast episode features Josh Breinlinger discussing the importance of balancing quality and productivity in...
By Josh Breinlinger
strategy
Added: Jun 22, 2020podcastall stages
Build something people want: how to kickstart a marketplace
The article discusses insights from Lenny Rachitsky on building successful marketplace businesses, emphasizing the...
By Lenny Rachitsky
strategy
Added: Jun 22, 2020articleall stages
The Hierarchy of Marketplaces — Introduction and Level 1
The article by Sarah Tavel introduces the concept of the "Hierarchy of Marketplaces," which is a framework for...
By Sarah Tavel
strategy
Added: Jun 16, 2020articleall stages
The a16z Marketplace 100
The article "The Marketplace 100" from Andreessen Horowitz presents a ranking of the largest and fastest-growing...
By Bennett Carroccio, Andrew Chen
strategy
Added: Jun 6, 2020articleall stages
Additional marketplace rake factors
The page discusses various factors that can influence the marketplace rake, which is the commission or fee charged by a...
By Leon Lin
pricing
Added: Jun 6, 2020articleall stages
Designing a better marketplace feedback system
The article on Avoid Boring People discusses the resilience and adaptability of individuals and societies in the face...
By Leon Lin
trust
Added: Jun 6, 2020articleearly
Marketplace Liquidity: How Side Switching Can Help
The article discusses the concept of marketplace liquidity and how side-switching can enhance it in digital platforms....
By Sameer Singh
strategy
Added: Jun 6, 2020articleall stages
Marketplace rake factors
The article from A Crowded Space discusses the concept of "rake" in online marketplaces, which refers to the commission...
By Josh Breinlinger
pricing
Added: Jun 6, 2020articleall stages
Network Chain
Summary not available.
By Khalid Al Madani
network effects
Added: Jun 6, 2020pdfall stages
Marketplace pricing and feedback
The presentation on SlideShare by jbreinlinger delves into the intricacies of marketplace pricing and feedback...
By Josh Breinlinger
strategy
Added: Jun 6, 2020articleall stages
The New Generation of Labor Marketplaces and the Future of Work
The article from NFX delves into the dynamics and strategies of building successful labor marketplaces, emphasizing the...
By Pete Flint
strategy
Added: May 26, 2020articleearly
Why Marketplaces Fail: The Role of Engagement
The article discusses the crucial role of user engagement in the success of online marketplaces, emphasizing that many...
By Sameer Singh
strategy
Added: May 24, 2020articleearly
When Networks Meet SaaS
The article "When Networks Meet SaaS" explores the synergistic relationship between network effects and Software as a...
By Sameer Singh
strategy
Added: May 24, 2020articleearly
Understanding Network Effect Strength
The article explores the concept of network effect strength, emphasizing its significance in determining the success of...
By Josh Breinlinger
network effects
Added: May 20, 2020videoearly
3 Tips For Starting A Marketplace
Summary is not available for videos.
By Mike Williams
validation
Added: May 20, 2020articleall stages
Marketplace monetization methods (2020 edition)
The article on Medium discusses various monetization strategies for online marketplaces, emphasizing the importance of...
By Jacek Łubiński
pricing
Added: May 20, 2020articleall stages
Anatomy of a managed marketplace
The article "Anatomy of a Managed Marketplace" on TechCrunch explores the unique characteristics and operational...
By Ezra Galston
managed marketplaces
Added: May 20, 2020articlegrowth
28 ways to grow supply in a marketplace
The article by Andrew Chen discusses strategies for growing the supply side of a marketplace. It emphasizes the...
By Lenny Rachitsky
chicken and egg problem
Added: May 20, 2020articleearly
14 Marketplace Mistakes That Are Killing Your Startup
The article on 500.co discusses common pitfalls that startups encounter when building marketplace businesses. It...
By Tristan Pollock
strategy
Added: May 20, 2020articleall stages
How to Kickstart and Scale a Marketplace Business (Several Articles!)
Lenny Rachitsky's article on kickstarting and scaling a marketplace delves into strategies and insights for launching...
By Lenny Rachitsky
strategy
Added: May 18, 2020videoall stages
Anu Hariharan on Network Effects
Summary is not available for videos.
By Anu Hariharan
network effects
Added: May 18, 2020articleall stages
Platforms vs Verticals and the Next Great Unbundling
The article from Andreessen Horowitz explores the trend of unbundling in the context of platforms and verticals. It...
By Jeff Jordan, D'Arcy Coolican
strategy
Added: May 18, 2020videoall stages
What's Next for Marketplace Startups
Summary is not available for videos.
By Li Jin, Frank Chen
strategy
Added: May 18, 2020articleall stages
TaskRabbit’s pioneering marketplace model & missed growth opportunities — Reforge
The article on Reforge's blog discusses TaskRabbit's strategy for marketplace growth, focusing on how the company...
By Reforge Team
strategy
Added: May 18, 2020articleearly
Steal Eggs: The Secret to Scaling an Online Marketplace
The article "Steal Eggs: The Secret to Scaling a Marketplace" by J.K. Wade discusses the challenges and strategies...
By Jareau Wadé
chicken and egg problem
Added: May 18, 2020articlegrowth
Why Uber Won
The article "Why Uber Won" by Reid Hoffman explores the strategic decisions and innovations that led to Uber's...
By Simon Rothman
growth
Added: May 18, 2020bookall stages
The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business
"Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business" by Juho Makkonen and...
By Juho Makkonen, Cristóbal Gracia
strategy
Added: May 18, 2020articleall stages
Five Must-Haves of A Successful Online Marketplace
The article outlines five essential components for a thriving online marketplace: a clear value proposition, a robust...
By Sergio Monsalve
strategy
Added: May 18, 2020articleearly
How to disrupt Craigslist
The article discusses strategies for disrupting Craigslist by focusing on its vulnerabilities, such as its outdated...
By Sangeet Paul Choudary
strategy
Added: May 18, 2020videoall stages
Building a Three Sided Marketplace - Bastian Lehmann, Postmates
Summary is not available for videos.
By Bastian Lehmann
strategy
Added: May 18, 2020articleearly
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
The article explores the strategies employed by Uber, Airbnb, and Etsy to acquire their initial customer base of 1,000...
By Thales Teixeira
chicken and egg problem
Added: May 18, 2020ebookearly
Entering the age of trust
Summary is not available.
By Frédéric Mazzella, Arun Sundararajan
trust
Added: May 18, 2020articleearly
Why you should launch your marketplace early
The article emphasizes the importance of launching a marketplace early in its development process. It argues that an...
By Juho Makkonen
launch
Added: May 18, 2020articleall stages
16 Ways to Measure Network Effects
The article from Andreessen Horowitz discusses the significance of network effects in building successful businesses...
By Li Jin, D'Arcy Coolican
metrics
Added: May 18, 2020articleall stages
All about Network effects
The article from Andreessen Horowitz explores the concept of network effects, emphasizing their importance in building...
By Anu Hariharan
network effects
Added: May 18, 2020articleearly
Chicken and Egg Problem: How To Use Your Producers To Seed The Platform
The article "How to Use Your Producers to Seed the Platform" explores strategies for leveraging producers to initiate...
By Sangeet Paul Choudary
chicken and egg problem
Added: May 18, 2020articleall stages
Strategies for Two-Sided Markets
The article "Strategies for Two-Sided Markets" from Harvard Business Review explores the dynamics and strategies...
By Thomas R. Eisenmann, Geoffrey G. Parker, Marshall W. Van Alstyne
strategy
Added: May 18, 2020articleall stages
Ten marketplace KPIs that matter
The article on Medium discusses ten key performance indicators (KPIs) crucial for evaluating and optimizing the...
By Andrei Brasoveanu
metrics
Added: May 18, 2020videoall stages
Panel Discussion: Building a Marketplace – What Your Mother Never Told You
Summary is not available for videos.
By Manish Chandra, Hayden Brown, Jonathan Swanson
strategy
Added: May 18, 2020pdfall stages
Digital Marketplaces
Summary is not available for videos.
By Andrey Fradkin
strategy
Added: May 18, 2020bookall stages
What's Mine Is Yours: The Rise of Collaborative Consumption
"What's Mine Is Yours: The Rise of Collaborative Consumption" by Rachel Botsman and Roo Rogers explores the...
By Rachel Botsman, Roo Rogers
strategy
Added: May 18, 2020articleearly
Marketplace Metrics: The three success factors
The article on Platformed.info discusses the key metrics essential for evaluating the performance and success of online...
By Sangeet Paul Choudary
metrics
Added: May 18, 2020videoearly
Solving the Chicken or Egg Problem
Summary is not available for videos.
By James Currier
chicken and egg problem
Added: May 18, 2020articlegrowth
Lessons Learned Scaling Airbnb 100X
The article "Lessons Learned Scaling Airbnb 100x" by Jesse Golden discusses the challenges and strategies involved in...
By Jonathan Golden
chicken and egg problem
Added: May 18, 2020articleall stages
Defensibility in digital marketplaces
Summary is not available for videos.
By José del Barrio Puerta
strategy
Added: May 18, 2020videoall stages
Lesson from 3billion+ marketplaces
Summary is not available for videos.
By Josh Breinlinger
strategy
Added: May 18, 2020articleall stages
The Dynamics of Network Effects
The article from Andreessen Horowitz explores the practical dynamics of network effects, emphasizing how they can...
By D'Arcy Coolican, Li Jin
network effects
Added: May 18, 2020articleearly
How To Structure A Marketplace
The article from TechCrunch discusses strategies for building and structuring a successful online marketplace. It...
By Simon Rothman
strategy
Added: May 18, 2020videoall stages
Market Networks: The Hidden Advantage
Summary is not available for videos.
By James Currier
market networks
Added: May 18, 2020articleall stages
Four Strategies to Win Big with Low Frequency Marketplaces
The article discusses the challenges and characteristics of low-frequency marketplaces, where transactions occur...
By Casey Winters
strategy
Added: May 18, 2020videoscale
Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale
Summary is not available for videos.
By Brian Chesky
scaling
Added: May 18, 2020videoearly
How To Build A Two-Sided Marketplace
Summary is not available for videos.
By Dan Martell
strategy
Added: May 18, 2020podcastall stages
Masters of Scale: Airbnb's Brian Chesky in Handcrafted
The episode featuring Brian Chesky, co-founder of Airbnb, on the "Masters of Scale" podcast delves into the early days...
By Brian Chesky
scaling
Added: May 18, 2020articleall stages
The NFX Marketplace Score Card
The NFX Marketplace Scorecard is a comprehensive framework designed to evaluate the potential success of marketplace...
By James Currier
scorecard
Added: May 18, 2020articlegrowth
Hacking Word-of-Mouth: Making Referrals Work for Airbnb
The article discusses Airbnb's approach to enhancing its referral program to boost user growth and engagement. It...
By Jason Bosinoff
growth
Added: May 18, 2020articleall stages
Four Questions Every Marketplace Startup Should Be Able To Answer
The article outlines four critical questions marketplace startups should address to succeed. First, it asks how the...
By Jonathan Golden
strategy
Added: May 18, 2020articleearly
WTF is Marketplace Liquidity?
The article "WTF is Marketplace Liquidity?" on Medium by Point Nine News delves into the concept of liquidity within...
By Julia Morrongiello
liquidity
Added: May 18, 2020articleall stages
A Crowded Space, The Ingredients for a Successful Marketplace
The article discusses the essential components necessary for building a successful online marketplace. It emphasizes...
By Josh Breinlinger
strategy
Added: May 18, 2020podcastall stages
All Things Marketplaces with Fabrice Grinda
The SoundCloud podcast episode titled "All Things Marketplaces" from Venture Stories dives into the intricacies of...
By Fabrice Grinda
strategy
Added: May 18, 2020articleall stages
The Next 10 Years Will Be About "Market Networks"
The article from NFX explores the concept of "market networks," a hybrid business model combining elements of...
By James Currier
market networks
Added: May 18, 2020articleearly
How to seed your marketplace
The article "How to Seed Your Marketplace" by Version One Ventures discusses various strategies for launching and...
By Boris Wertz
chicken and egg problem
Added: May 18, 2020videogrowth
The Great Unknown: Optimal Pricing
Summary is not available for videos.
By David Rogier
pricing
Added: May 18, 2020articleall stages
An overview of the Growing “SaaS Enabled Marketplace” Ecosystem
The article on Medium discusses the rise of SaaS-enabled marketplaces, highlighting their dual role in providing both...
By Point Nine Team
saas enabled
Added: May 18, 2020