28 ways to grow supply in a marketplace

The article by Andrew Chen discusses strategies for growing the supply side of a marketplace. It emphasizes the importance of understanding the needs and motivations of suppliers, building trust, and providing value to attract and retain them. Chen explores various tactics such as leveraging data to optimize supplier performance, creating a seamless onboarding process, and employing targeted marketing efforts. He also highlights the significance of maintaining a balance between supply and demand to ensure a thriving marketplace ecosystem.