Pipelines, Platforms & The New Rules of Strategy

By Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul ChoudaryFebruary 4, 2021

The article "Pipelines, Platforms, and the New Rules of Strategy" from Harvard Business Review discusses the shift from traditional pipeline business models to platform-based models. It highlights how platforms, which facilitate interactions between external producers and consumers, have disrupted traditional industries by leveraging network effects, reducing transaction costs, and fostering innovation. The authors argue that platforms outperform pipelines by creating ecosystems that generate value through user participation and data utilization. They emphasize the importance of strategic thinking in this new landscape, urging businesses to focus on managing ecosystems, scaling network effects, and leveraging data insights to remain competitive.

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