Discover Latent Demand - an interview with Boris Wertz

The interview with Boris Wertz on Sharetribe's Academy focuses on identifying latent demand within markets, a critical factor for startups seeking to innovate and capture new opportunities. Wertz emphasizes the importance of understanding customer needs that are not yet being met and suggests that entrepreneurs should look for signals indicating underserved areas. He discusses strategies for uncovering these hidden demands, such as observing consumer behavior and leveraging data analytics. The conversation also highlights the role of technology in enabling businesses to address these unmet needs effectively, thereby creating significant value and potential for growth.