Talk to your users before building anything (Florence)

In this episode of the Two-Sided podcast by Sharetribe, Charles Armitage, co-founder of Florence, emphasizes the importance of engaging with potential users before developing a product. He shares insights from his experience in creating Florence, a platform connecting care workers with care homes, highlighting how early user feedback was instrumental in shaping the platform's features and functionality. Armitage discusses the challenges and learnings from the initial stages of Florence, including the significance of understanding user needs and iterating based on their input to ensure the product effectively addresses real-world problems and gains traction in the market.