Building a marketplace for a fragmented market with complex workflows (Freightos)

The article features an interview with Ruthie Amaru, who discusses her experiences and insights in building marketplaces for fragmented markets. She highlights the challenges and opportunities that arise when dealing with diverse and dispersed market segments. Ruthie emphasizes the importance of understanding the unique needs of both buyers and sellers in these markets and shares strategies for fostering trust and engagement within the platform. Additionally, she touches upon the significance of leveraging technology and data to streamline operations and enhance user experience, ultimately driving growth and success in a fragmented marketplace environment.